Ye Wang

Ye Wang
Chair and Professor
Humanities and Social Sciences

Contact Info
816-235-2735
103E Manheim Hall
Data Science; Natural Language Processing; Consumer Insights; Digital and Public Humanities

About

Dr. Ye Wang is Professor and Chair of the Department of Communication and Journalism at the University of Missouri–Kansas City. She holds a Ph.D. in Journalism from the Missouri School of Journalism at the University of Missouri–Columbia, along with an MS in Computer Science (AI emphasis), MA in General Linguistics, and MA in Journalism. Her research bridges computational methods with human-centered approaches, with a focus on consumer insights, unstructured data analysis, and AI-assisted text analysis. Her scholarship advances human–AI collaboration in strategic communication, health communication, and human-computer interaction.

Selected Publications / Presentations / Activities:

Wang, Y. (2025). Trust, oversight, and AI-assisted data collection in virtual focus groups. Computers in Human Behavior: Artificial Humans.

Wang, Y. (2025). AI-assisted qualitative data collection in virtual focus groups. Qualitative Research Journal. https://doi.org/10.1108/QRJ-04-2025-0145

Wang, Y. (2025). Social media discourse and health crises: Applying NLP and communication theory. Journal of Health Psychology.

Wang, Y. (2023). Opioid discourse on social media and public health communication. BMC Public Health. https://doi.org/10.1186/s12889-023-15229-2

National Science Foundation. (Co-PI: Wang, Y.). Open Collaborative Experiential Learning (OCEL.AI). (Grant / project)

Courses:

COMM-ST 383 Cross-cultural Journalism and Mass Media

COMM-ST 387 Strategic Communication Research

COMM-ST 446 Principles of Advertising

COMM-ST 447 Interactive and Social Media Advertising

COMM-ST 492 Advertising Campaigns

COMP-SCI 5563 Natural Language Processing

Primary Area(s):

Strategic Communication

Related Area (s):

Digital Journalism and Media; Professional Communication

Professional Profiles:

NCBI Bibliography (https://www.ncbi.nlm.nih.gov/myncbi/1RyKBpzyiTUs5C/bibliography/public/) ORCID iD (https://orcid.org/0000-0003-2220-8956)