Ye Wang

Biography

Dr. Ye Wang is Professor and Chair of the Department of Communication and Journalism at the University of Missouri–Kansas City. She holds a Ph.D. in Journalism from the Missouri School of Journalism at the University of Missouri–Columbia, along with an MS in Computer Science (AI emphasis), MA in General Linguistics, and MA in Journalism. Her research bridges computational methods with human-centered approaches, with a focus on consumer insights, unstructured data analysis, and AI-assisted text analysis. Her scholarship advances human–AI collaboration in strategic communication, health communication, and human-computer interaction.

Courses

• COMM-ST 383 Cross-cultural Journalism and Mass Media
• COMM-ST 387 Strategic Communication Research
• COMM-ST 446 Principles of Advertising
• COMM-ST 447 Interactive and Social Media Advertising
• COMM-ST 492 Advertising Campaigns
• COMP-SCI 5563 Natural Language Processing

Selected Publications/Presentations/Activities

• Wang, Y. (2025). Trust, oversight, and AI-assisted data collection in virtual focus groups. Computers in Human Behavior: Artificial Humans.
• Wang, Y. (2025). AI-assisted qualitative data collection in virtual focus groups. Qualitative Research Journal. https://doi.org/10.1108/QRJ-04-2025-0145
• Wang, Y. (2025). Social media discourse and health crises: Applying NLP and communication theory. Journal of Health Psychology.
• Wang, Y. (2023). Opioid discourse on social media and public health communication. BMC Public Health. https://doi.org/10.1186/s12889-023-15229-2
• National Science Foundation. (Co-PI: Wang, Y.). Open Collaborative Experiential Learning (OCEL.AI). (Grant / project)